Geoff, a graduate of the Liturgical Institute, Mundelein, IL, formed New Jerusalem Studios in 2014 with his wife Ruth, a mural artist and designer, in response to a growing commitment to authentic liturgical renewal in the Catholic community, especially seen in the desire of many parishes to bring a traditional sense of beauty back into their sacred spaces. The mission of NJS is "to announce the Gospel of Jesus Christ through beautiful sacred art and design.” Ruth and Geoff each experienced profound conversions through encounters with beauty in sacred art and music in the liturgy, which they came to understand were encounters with Christ himself. Through these experiences, they have come to see that beauty, when placed at the service of the liturgy in her architecture, art, music, and ritual, makes the hard work of conversion seem not so arduous, but attractive and enticing. Ruth and Geoff bring their passion and years of training and experience in art and design, parish ministry, teaching, and formal education in liturgy to the mission of evangelizing through beauty. Because the Stricklins understand sacred art as a gateway to a sacramental encounter with Christ, their work is not primarily about selling a product, but rather, helping people to experience Christ's loving and transforming presence in the Mass.